Remember Baskin Robbins 31 Flavors?
Greetings from Zzzzzzz Pleazzzz!’s version of Flavor of the Month.
To make it easy for you to order the best solution you are craving for a good night’s sleep, I want to serve up samples of information on what might be the reason why you’re not getting the good sleep you deserve.
Just like Baskin Robbins 60+ years ago, they were convinced there were no other combinations of vanilla, chocolate chip, strawberry or peanut butter possible for ice cream. And customers weren’t reporting interest in anything else.
Same thing happened 50+ years ago for Dr. Bill Dement when he studied the sleep of the Radio City Rockettes in his apartment in New York City. Plain old vanilla sleep did not even scratch the mattress for what goes on under the covers.
A sleep disorder is another way of saying “I can’t sleep.” In my practice I witness all 81 identified (so far) flavors of “I can’t sleep.”

Like BR, the names of sleep disorders have been created to describe the flavors. Insomnia, is the vanilla flavor and most well-known. An example of a less familiar, but flamboyant, flavor would be RBD (REM Behavior Disorder) which is considered liver and onions and seldom on the menu at all.
A sleep disorder is medical mayhem to healthy and restorative shuteye. Sleep disorders are serious and interfere with physical, mental and emotional performance and need attention sooner vs. later.
Here are some of the flavors we’ll be serving in the next months. Don’t let the multisyllabics scare you.
Bruxism
Parasomnias
Obstructive Sleep Apnea
Insomnia: Sleep Onset Type
Insomnia: Sleep Maintenance Type
Restless Leg Syndrome
Delayed Phase Sleep Disorder
Shift Work Sleep Disorder
Jamoca Almond Fudge – my favorite
Baskin Robbins now boasts serving up 1000 different flavors. They said technology and shopper response has helped them offer more.
That’s true for us in sleep medicine. Technology has given us the tools to look under the hood, diagnose and treat all 81 sleep disorders. And, like Baskin Robbins, until we hear from you or your family, we cannot offer more.
Here’s news you can use: Zzzzz’s Pleazzz! is building Sleep School online. Doors to Sleep School will be open the first of June. Just in time for those Lazy Crazy Daze of summer.
P.S. Baskin-Robbins Flavor of the Month for June is Lunar Cheesecake











